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Boat Noodle

Malaysia

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Brief Brand Introduction
Boat Noodle serves authentic Thai noodles that are inspired by the history and culture of people making a humble living by selling food and goods on their boats at a floating market in Ayutthaya, Thailand. People used the water as a means of transportation and labor. Small bowls of noodles were therefore a practical and secure way to indulge. Despite the small serving size, the noodles' high quality was sufficient to keep them going. In order to replicate the feel of the floating market, Boat Noodle has continued the tradition of using small bowls. Affordable and filling, customers are able to eat a variety of dishes at once, which created the trend of bowl stacking.

Display brand information as:

Year of Establishment 2014
Number of Outlets
Franchise Option SUF
Franchise Fee MYR 100,000
Royalty
Percentage: 6.0%
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. 		Percentage: 2.0%
Other fees
Franchise Term
Development Schedule
Outlet Size
Minimum requirement of a franchised store
Preferred Franchise Location Malaysia
CAPEX needed MYR 700,000

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