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Morganfield's

Malaysia Available in: Singapore, Philippines, Malaysia, China

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Brief Brand Introduction
Morganfield’s® is an award winning casual American diner specializing in pork ribs, namely Sticky Bones®. Our heavyweight hero, is slow smoked and baked for painstaking hours before landing on our griller upon guests’ requests, making it off-the-bone, juicy and tender on the inside, yet a little crunchy on the outside. We’ve easily sold more than 1 million slabs of these oinky sensation since the opening of our first outlet in Pavilion Kuala Lumpur 6 years ago and have since built our loyal fan base both nationally and internationally. Morganfield’s® is also the pioneers in offering giant platters for those who like to try a bit of this and that. Made for 3 – 4 persons and are share-tisfaction guaranteed, our platters give more value for money and provides more selections of mixed choices. Guests who like boasting their sinful meal are often caught taking pictures and sharing them on social media with these giant platters.

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Year of Establishment 2011
Number of Outlets 26
Franchise Option AF
Franchise Fee USD 30,000
Royalty
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. 		Percentage: 1.0%
Other fees
Franchise Term 10 year(s)
Development Schedule
Outlet Size
Minimum requirement of a franchised store 		Min. 3700.0 Sqft
Preferred Franchise Location
CAPEX needed
Year of Establishment 2011
Number of Outlets 26
Franchise Option MF
Franchise Fee USD 30,000
Royalty
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. 		Percentage: 1.0%
Other fees
Franchise Term 10 year(s)
Development Schedule
Outlet Size
Minimum requirement of a franchised store 		Min. 3700.0 Sqft
Preferred Franchise Location
CAPEX needed

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