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Oblong

Singapore Available in: Singapore

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Brief Brand Introduction
Established since 2012, oblong is well renowned for its wide selection of Loaded Waffle flavors. From our signature Red Velvet Waffle to crowd favorite S’Mores Waffle, there’s a flavor for every palate. Our ice cream flavors are equally diversified. Ranging from popular flavors such as Earl Grey Lavender and Salted Caramel with Pistachios to exotic flavors like Korean Army Stew, there’s a flavor for everyone. To top off the perfect dining experience, we offer an exciting range of beverages that pair perfectly well with our delectable desserts. With a beverage selection ranging from Coffee, Hot Tea and Cold brew Tea, Affogatos, Milk shakes, Soda floats and S’mores Hot Chocolate, our customers are indeed spoilt for choice. At oblong, we offer a holistic dessert dining experience. Our wide assortment of waffle flavors, ice cream flavors and beverage selection ensures that customers can look forward to a customised and unique dining experience each time they visit oblong.

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Year of Establishment 2012
Number of Outlets 1
Franchise Option MF
Franchise Fee SGD 50,000
Royalty
of outlet revenue 		Percentage: 4.0%
of outlet revenue
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories.
Other fees SGD 10,000
outlet fee
Franchise Term
Development Schedule 10 Outlets within the first 5 Year(s)
Outlet Size
Minimum requirement of a franchised store
Preferred Franchise Location Indonesia, Singapore
CAPEX needed SGD 130,000
Year of Establishment 2012
Number of Outlets 1
Franchise Option AF
Franchise Fee SGD 40,000
Royalty
of outlet revenue 		Percentage: 4.0%
of outlet revenue
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories.
Other fees SGD 10,000
outlet fee
Franchise Term
Development Schedule 5 Outlets within the first 5 Year(s)
Outlet Size
Minimum requirement of a franchised store
Preferred Franchise Location Indonesia, Singapore
CAPEX needed SGD 100,000
Year of Establishment 2012
Number of Outlets 1
Franchise Option SUF
Franchise Fee SGD 20,000
Royalty
Percentage: 5.0%
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories.
Other fees
Franchise Term 3 year(s)
Development Schedule 1 Outlets within the first 3 Year(s)
Outlet Size
Minimum requirement of a franchised store 		Min. 500.0 Sqft
Preferred Franchise Location Singapore
CAPEX needed SGD 85,000

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