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Pezzo

Singapore Available in: Myanmar, Singapore, Malaysia, Cambodia, Saudi Arabia, Indonesia, Philippines

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Unique Selling Points
  • Ease of securing real estate due to No Exhaust Requirements for the business
  • A Kiosk per month in Singapore: 24 in Singapore in 2014, 51 in Singapore, Malaysia, China by end 2015
  • Selling Pizza By the Slice
  • Consistently TOP PERFORMING BRAND by Revenue in Kiosk Format – Rated By Capital Mall BIZ + Surveys
  • HALAL chain store certified
  • Up to 6 Flavours In A Pan
  • One of the Highest Grossing Kiosk concepts in Singapore (Spring & McKinsey 2012 Benchmarking Study 2013)
  • Made Fresh Daily, on the spot
  • Pezzo promises its customers great tasting, value-for-money pizzas made with high quality ingredients, baked fresh daily and available at locations that are highly accessible.
  • Grab & Go or Dine-In (different format models available)
  • Affordable Pricing
Brief Brand Introduction
Baking began for Pezzo, with its flagship store at ION Orchard. Within 2 years, 16 beautifully built retail store have followed suit. Within each of these locations, Pezzo Pizza crafters take the utmost pride in tossing, garnishing, and baking their pizzas fresh daily with the finest ingredients on the market for hungry-on-the-go customers. Pezzo was inspired by the fun and happiness at carnivals and funfairs with the goal to replicate that atmosphere for customers at each location. Each pizza is envisioned as a “Character” from the carnival, with fun names such as “Hot Chick” (Chicken pizza) or “Meat Munchers” (Beef pizza), building an empire for the brand that would aid to its growth in the long term.

Display brand information as:

Year of Establishment 2012
Number of Outlets 87
Franchise Option AF
Franchise Fee USD 125,000
Royalty
Percentage: 5.0%
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. 		Percentage: 2.0%
Other fees
Franchise Term 10 year(s)
Development Schedule
Outlet Size
Minimum requirement of a franchised store 		Min. 250.0 Sqft
Preferred Franchise Location
CAPEX needed USD 70,000
Year of Establishment 2012
Number of Outlets 87
Franchise Option MF
Franchise Fee USD 125,000
Royalty
Percentage: 5.0%
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. 		Percentage: 2.0%
Other fees
Franchise Term 10 year(s)
Development Schedule
Outlet Size
Minimum requirement of a franchised store 		Min. 250.0 Sqft
Preferred Franchise Location
CAPEX needed USD 70,000

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