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fit20
Netherlands
Available in: Switzerland, Germany, Morocco, Netherlands, Iraq, United States, France, Ireland, United Kingdom, Belgium, Qatar, New Zealand, Spain, Sweden
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Unique Selling Points
- Relatively low investment and high ROI when scaled successfully.
- Preventative health service is a growing market.
- Robust revenue model (subscription-based steady, resilient income).
- Starting as a small team to recruit FOs and provide onboarding & operational support.
- No need to invest in product stock.
Brief Brand Introduction
fit20 is a scientifically proven health & fitness brand founded in 2009 by Walter Vendel (PhD psychology) and co-founder Bram Kroeske (physiotherapist). fit20 started franchising in 2009 in the Netherlands, crossing the 100 location milestone in 2017.
Currently active in 14 countries, training 20,000+ members weekly in 150+ studios. We conducted the largest study ever done in exercise science, with Solent University in England in 2022, showing how everyone, regardless of age, gender, and starting level, became 30 to 50% stronger.
fit20 is also successful in the B2B market, training employees of multinationals at their HQs.
Display brand information as:
| Year of Establishment | 2009 |
|---|---|
| Number of Outlets | 153 |
| Franchise Option | MF |
| Franchise Fee | |
| Royalty
|
|
| Initial Marketing Fund To be paid to Franchisor in the franchise setup phase. |
|
| Marketing Fund A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. |
|
| Other fees | |
| Franchise Term | |
| Development Schedule | |
| Outlet Size
Minimum requirement of a franchised store |
|
| Preferred Franchise Location | |
| CAPEX needed |
| Year of Establishment | 2009 |
|---|---|
| Number of Outlets | 153 |
| Franchise Option | AF |
| Franchise Fee | |
| Royalty
|
|
| Initial Marketing Fund To be paid to Franchisor in the franchise setup phase. |
|
| Marketing Fund A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. |
|
| Other fees | |
| Franchise Term | |
| Development Schedule | |
| Outlet Size
Minimum requirement of a franchised store |
|
| Preferred Franchise Location | |
| CAPEX needed |
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