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Fatboy’s Franchise: It’s not just a brand: the godfathers of Fatboy’s are true masters of the trade, with over 20 years of roughing it in the F&B and business scenes

Re-think your burger. That was what inspired brothers, Kennie and Bernie Tay to bring to Upper Thomson what they feel has been lacking in the “comfort food” market. A good old handmade and tasty hamburger.
Fatboy’s provides a casual and laid back atmosphere for diners of all ages to dine in tune to sixties oldies providing a picture of the forgotten malt and soda shops of old. The 45-seater restaurant has a mix of old school benches and modern high tables to complete it’s casual look.

Fatboy’s The Burger Bar was opened along Upper Thomson Road on 25th September 2009. Our aim is to whoop up authentic home made burgers to hungry folks in the area. Fatboy’s menu features hamburgers recipes that are authentic and defines what a real burger should be according to the brothers.

FATBOY’S THE BURGER BAR menu features hamburger recipes that are authentic and defines what a real burger should be according to the brothers. Additionally, FATBOY’S also features a build-your -own-burger menu where you can choose how you want your burger. Choose from a wide array of buns, patties, add-ons and sauces to create your very own gourmet burger.

Fatboy’s has grown since running multiple outlets in Singapore, Malaysia and China. More outlets in Asia are also in the pipeline.

1.Everything’s in the Name.
We’ve been beefing up since 2009, and we’re only getting bigger. Mention the name Fatboy’s to anyone, and they’ll know we’re the makers of the baddest homegrown burgers in town. It’s not just a brand: the godfathers of Fatboy’s are true masters of the trade, with over 20 years of roughing it in the F&B and business scenes. For franchisees of Fatboy’s know that it’s the only name in Singapore
that offers a build-your-own-burger experience with up to thousands of combinations – no other name in F&B can beat that.

2.Your Grub, Our Way.
As a franchisee, you’ll dishing out your favourite Fat Basterds and other kickass specialties that are uniquely Fatboy’s in name, and taste. We’re not the only ones saying that our menu items are pretty damn good: our secret to success lies in using fresh ingredients, sauces made from scratch… and well-guarded recipes, only from Fatboy’s

3.Be Let in on Our Secrets.
We’ve got an evil master plan to take over the world, and we’re tough enough to teach you how. From set-up to product knowledge, staff training and accounting, we’ll take you through nitty-gritty of all our business secrets, complete with our comprehensive operation manuals that’ll take you through the A to Zs of our system processes. Only after emerging from this fiery pit of knowledge shall you join the league of Fatboy’s bros.


4.We’ve Got Your Back.
Ever need words of wisdom, a helping hand, or just a boost to get you going? Take it from Fatboy’s. Whether you’re wondering about location and leasing, worrying about the official launch or simply figuring out how to operate your business, you’ll never be alone. We’ve got your back throughout the entire start-up phase and even after – because we know that good business worth jumping into might not always be a piece of cake.


5.A Belly Happy Partnership.
The best perk of being a Fatboy’s franchisee is of course, the food. Digging in to our scrumptious smorgasbord of food will be part of your job as our partner. And we’re never one for routine: what’s (literally) on your plate is everchanging as we’re always adding fab new creations to our menu.

Additional information

Year of Establishment


Country of Origin


Number of Units


Franchise Options

Area Franchise (AF)
Master Franchise (MF)

Franchise Fee

AF/MF : USD150K +



Marketing Fund


Franchise Term

AF : 8 years
MF : 10 years

Size of Unit

800 -1,600 sqft

Estimated Setup Cost

USD 200K

Franchise Quality Mark


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