Sweet Expansion at Home: Oblong Ice Cream Opens Franchise Opportunities in Singapore!

Singapore’s dessert scene just got more exciting! After making waves with their unique Loaded Waffles, Oblong Ice Cream—a homegrown brand that has charmed locals and tourists alike—is now opening its doors for franchise opportunities right here in Singapore.

For years, Oblong has been delighting food lovers with its loaded i.e. flavored waffles paired with artisanal ice cream. The brand has become a go-to dessert destination for those seeking not only indulgence but also a share-worthy experience for social media. And now, you have the chance to be part of its sweet success story.

What Makes Oblong Special?

Oblong isn’t just about dessert—it’s about creating a modern lifestyle experience.

1. Signature Products: Their Loaded waffles come in a wide range of flavours such as their signature Red Velvet and other crowd favourites, including S’Mores, Cookies and Cream and Dubai Chocolate.
2. Innovation-Driven Menu: Seasonal flavors, indulgent milkshakes, and creative waffle varieties keep customers coming back.
3. Instagrammable Appeal: With its stylish presentation and cozy café vibes, Oblong thrives in the era of food photography and TikTok-worthy content.

Why Franchise Oblong in Singapore?

1. A Proven Local Brand

Oblong has already built its reputation and following in Singapore. As a franchisee, you’re not starting from scratch—you’re growing with a brand that Singaporeans already know and love.

1. Strong Market Demand

Singaporeans love café culture, desserts, and new F&B experiences. With a population that embraces both indulgence and innovation, Oblong is perfectly positioned to capture this ongoing trend.

1. Operational Support

Franchise partners will benefit from Oblong’s proven business model—from recipes and SOPs to training and marketing strategies—making operations seamless and efficient.

1. Multiple Location Formats

Whether it’s in shopping malls, lifestyle hubs, near campuses, or tourist hotspots, Oblong’s versatile concept works across different settings.

1. Social Media Buzz = Free Marketing

Every customer who shares their Oblong dessert is indirectly promoting your store. This organic visibility helps keep marketing costs lower while growing brand reach.

The Franchise Opportunity

As an Oblong franchisee in Singapore, you’ll receive:

1. Exclusive territorial rights (depending on outlet location)
2. Comprehensive training and guidance for you and your staff
3. Marketing and branding support both online and offline
4. Regular product innovation and seasonal menu launches

Investment levels depend on store size and placement, but Oblong will work with you to evaluate potential ROI and break-even timelines.

A Sweet Future, Together

Oblong may be expanding regionally, but Singapore remains its home—and the brand is committed to growing hand-in-hand with local partners. By joining as a franchisee, you’re not just investing in a business, you’re becoming part of a brand that represents creativity, quality, and modern indulgence.

Ready to Bring Oblong Closer to More Singaporeans?

If you’re a passionate food entrepreneur, an investor eyeing Singapore’s thriving F&B sector, or someone who wants to run a fun, dynamic, and profitable concept—this is your chance to grow with Oblong Ice Cream.

👉 Book A Call today to request the full franchise deck and arrange a discovery call with the Oblong team.