Omoté: Singapore’s Beloved Modern Japanese Eatery Lands in the Philippines

A Modern Japanese Icon Born in Singapore

Omoté has long been one of Singapore’s most beloved modern Japanese dining spots, well-known for its generous chirashi bowls, progressive Japanese flavors, and its philosophy of serving quality food at prices people can enjoy every day. What makes Omoté stand out is the way it balances craft and creativity: it feels premium but never intimidating; flavorful, but always familiar. Over the years, this approach has built a loyal community of fans who keep coming back for the experience that only Omoté delivers.

Expanding Beyond Singapore into the Philippines

Now, Omoté is taking a big step beyond Singapore. On 21 November 2025, the brand is officially opening its first Philippine outlet in San Juan City, Metro Manila, marking an exciting milestone in its regional journey. For fans in the Philippines, this is a chance to finally enjoy Omoté closer to home. For readers across Southeast Asia, it’s a reminder of how a strong, well-loved concept can travel and thrive in new markets.

A Concept the World Is Ready For

The world is ready for Omoté’s unique take on modern Japanese dining, an experience built on bold flavors, generous portions, and a style that resonates across cultures. Its flavor profile travels well; its identity feels universal yet distinct, and its approachable menu makes it easy for diners in any city to fall in love with the brand.

Omoté is a concept that blends authenticity with modern creativity in a way few brands manage to achieve. What makes it a standout isn’t just the food (though the quality, consistency, and flavor execution are genuinely exceptional), but the entire ecosystem around the brand. Its marketing is fresh, youthful, and culturally aware, presenting Japanese cuisine through a contemporary lens that feels relevant to today’s diners. The visuals are clean and modern, the storytelling is sincere, and the brand identity captures a balance between Japanese roots and the multicultural flavors of the region.

A Winning Opportunity for Franchise Partners

From a franchise perspective, this combination of strong brand equity, approachable pricing, and a high-performing menu makes Omoté a winning opportunity. It has a proven track record in a competitive market like Singapore, a loyal customer base, and an operational model polished through years of demand-driven growth. With consumer trends shifting toward modern Asian dining, Omoté is uniquely positioned as the kind of brand that not only enters new markets, but it also thrives in them.

If you have been considering about expanding your F&B portfolio but worried about the typical traditional execution it usually involves whilst capturing the fast-growing modern Japanese food fan base, connect with Top Franchise Asia and take the first step forward bringing this Singapore favorite to your part of the world.

👉 Book A Call today to request the full franchise deck and arrange a discovery call with the Omoté team!