Restaurants Brand Asia Plans to Open 300 Popeyes Stores In Indonesia in 2023

Written by Amit Sharma, Community Development Manager

Restaurant Brands Asia, the owner of four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® has through its subsidiary PT Sari Chicken Indonesia (SCHI) launched the iconic US fried chicken brand Popeyes in Indonesia.

Popeyes - has opened four restaurants across the Jakarta metropolitan area or Greater Jakarta, known locally as Jabodetabek, in Margo City mall, Supermal Karawaci, Skyline, and Kelapa Gading. In addition, the brand intends to open 300 Popeyes restaurants nationwide.

Popeyes Indonesia brand president Sandeep Dey said: "In a country where fried chicken and rice is a staple, we look forward to delighting the Indonesian guest with the best-in-class taste, bold flavours and offering a range of chicken formats in the menu. The chicken QSR category is amongst the fastest growing within Indonesia, and it is a massive opportunity for the world-famous chicken brand to enter the country."

Founded in 1972 in New Orleans, Louisiana, US, Popeyes is one of the world's largest chicken quick-service restaurant chains. It has over 3900+ restaurants worldwide in over 30 countries. The brand is founded on a 300-year-old culinary tradition that is a fusion of cooking styles, spices and ingredients.

Restaurant Brands International APAC president Rafael Odorizzi said: "We are very excited to bring our iconic Popeyes brand to Indonesia with RBA, a strong regional player in the restaurant industry and a long-term partner. Our entry into Indonesia illustrates our commitment to serving more guests around the world with our unique and flavourful New Orleans-style menu."

Rajeev Varman, CEO, Restaurants Brand Asia, said, "Introducing Popeyes®, an iconic Louisiana-style chicken in a country where fried chicken is one of the largest and fastest-growing categories, is a strategic expansion catering to the consumer demand. We have received a good response post-launch from the guests who are loving the signature fried chicken from Popeyes® and some locally inspired products developed by our team. We look forward to expanding our footprint in Jakarta and other cities of Indonesia in the years to come."

Singapore and Vietnam were the first markets in Asia the brand first launched in. Ben Klitus, general manager of Popeyes APAC, added the brand's expansion demonstrates its ability to work with "leading institutional investors who have backed best-in-class local operators" such as Jubilant FoodWorks in India, Restaurant Brands Asia in Indonesia, Silla Co in South Korea, PLK Philippines in the Philippines, Fei Siong Group of Companies in Singapore and VFBS - a subsidiary of IPPG - in Vietnam.

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